One of my favorite projects, the Wrangler Hats Collection. I had the exciting opportunity to design premium trucker-style caps for Wrangler, blending my love for Western aesthetics with contemporary design. Working with suede crowns and creating custom patches allowed me to explore material textures and indulge my passion for graphic design.
Unfortunately, our license agreement expired before the project reached production, that was a bummer. Developing these hats for Amazon retail was a great challenge, pushing me to balance brand identity with online marketability. This project wasn't just about crafting great hats; it was about learning to harmonize creativity with practical constraints and seeing my designs take shape in a real-world context.
I'm proud of how this collection showcases my growth as a designer and my ability to bring fresh ideas to established brands.
